After being pummeled by the press and the subject of takeover rumors by irate shareholders, P&G executives outlined their five year plan to cut costs by $10 billion to 2016. The plan calls for: • Reducing cost of goods sold by $6 billion; • Reducing overhead costs (which are costs not related to the sale of goods) by $3 billion; and • Reducing marketing expenses by $1 billion. To get there, management says it will: • Improve process reliability; • Reduce capital cost per unit of ...